New terrain, new perspectives: Participation in NutraFood Poland 2025 offered Erbacher Food Intelligence not just an interesting platform for product presentation, but also the opportunity to gain exciting insights into the potentials and challenges of the Polish market. Embedded in the World Food Poland, the fair provided valuable impulses – directly from dialogues with potential customers, industry colleagues, and market observers.

Our impression of the Polish market is characterised by a dynamic development, providing interesting approaches for our custom product solutions as a manufacturer of innovative ingredients. While some areas, such as meat substitutes, are still in their infancy and Poland remains heavily influenced by traditional meat consumption habits, the demand for innovative and functional alternatives clearly shows emerging trends. High protein, gluten-free products, and organic goods were identified as important market needs during the fair.

Innovative product solutions were at the forefront of our trade fair appearance – and were noticeably well received. Particularly striking was the mix of playful aesthetics and functional value that captivated many conversation partners.

The popular "pink hearts" from our breakfast cereal portfolio were a real eye-catcher. They often served as an entry point into discussions about textures, taste, and versatile application possibilities. Our extruded product solutions, used as coating components, for instance, also attracted significant interest, offering starting points for future contract manufacturing projects.

The topic of healthy eating was central to numerous discussions. "The desire for functional solutions that also taste good – whether through high protein, organic, or gluten-free products – is clearly present," said Felix Weykenat (Key Account Manager, Erbacher Food Intelligence). The openness towards innovative product concepts, which enable the use of modern technologies like textured vegetable protein for meat substitutes, was particularly evident.

NutraFood highlighted that the demands of the Polish and Central European markets are increasingly aligning. This is also reflected in the trends we identified: Healthy nutrition, enriched with proteins, along with gluten-free and organic products, is gaining more attention. We see clear opportunities for our tailored portfolio, especially in the segments of breadings and breakfast products. The criteria remain the same as on the Central European market: clear health benefits, strong aesthetics, and reliable quality.

For Erbacher Food Intelligence, NutraFood Poland was more than just a trade fair visit. It offered us important insights into a market that is curious, open, and full of potential. The high interest in our tailored product innovations showed that the market is ready – and so are we! We look forward to what comes next and are ready to shape this journey together with our partners.