Trends

Media, Markets and Marathons: Protein-Packed Foods on the rise!

published on

20.09.2023
Top performance at the Berlin Marathon<br>
Top performance at the Berlin Marathon
On September the 23rd and 24th of 2023 runners from all around the globe will gather for the Berlin Marathon. In total 55,000 participants will race a daunting 42.195 kilometers, requiring approximately 35,000 steps from start to finish. Pushing themselves to physical limits, many athletes enhance their diets by adding protein for extra fuel. Protein-rich foods are also gaining popularity in other fields. Hashtags #protein #proteinfood or #proteins are blowing up on social media. You'll find a flood of nutritional advice, ingenious recipes, images of toned muscles, flat bellies and radiant, healthy beauties under these trending tags. And this course is also reflected in trade shows and supermarkets. The protein market is booming!
Powerboosts from protein-rich foods are no longer in demand solely among elite athletes. And this shows in the industry’s numbers. According to the analysis of several industry experts, protein-rich products have seen a significant increase in revenue over the past four years. This proves that the trend of protein-rich diets has reached the broader population. It is a well-known fact that proteins are not only essential for muscle building; they also serve as building blocks for crucial molecules like enzymes, hormones and antibodies. Providing clotting factors proteins can play a vital role in blood clotting and transport essential nutrients such as fat-soluble vitamins and iron. They can aid tissue repair, boost the immune system and provide lasting satiety. In summary, proteins are a crucial part to any well-rounded diet. 

The Diversity of Protein-Rich Diets: More than Just Meat

There's more than one way to meet your protein needs. While meat and fish are certainly well-known sources of protein, plant-based foods can also hold their own. Legumes like beans, lentils and chickpeas are rich in protein and fiber and some grains can also contribute to your protein intake.

The Difference Between "Protein Source" and "High Protein"

The terms "protein source" and "high protein" are often used to describe different aspects of a protein-rich diet. What's the difference? Foods labeled as "protein source" contain at least 12% in protein. "High protein" on the other hand, refers to foods or meals with almost twice as much protein, with a minimum of at least 20% in protein.

Your Partner in Protein Power

If you want to capitalise on the food industry’s protein boom, you will need a strong partner by your side. As protein experts we at Erbacher Food Intelligence offer competent support and comprehensive expertise in developing and implementing your product ideas. Whether protein-rich extrudates as a crispy ingredient in chocolates, cereals and fitness bars or textured plant protein for meat and fish alternatives, we tailor durable product solutions to your requirements. We are able to process all commonly available protein sources on the market.

ProteInspiration: Ideas for Product Development

When it comes to protein power, we can make pretty much anything happen for our customers. Here's a small, protein-rich selection from our product portfolio:
f.l.t.r. Whey Isolate Protein Crisp (M5101) | Field Bean Rice Texturat Chunks (M6552) | Gluten-free Chickpea Sunflower-Protein Wave Paprika (M6926) | Soy Protein Loops Cookie and Cream Mix (M7111)
f.l.t.r. Whey Isolate Protein Crisp (M5101) | Field Bean Rice Texturat Chunks (M6552) | Gluten-free Chickpea Sunflower-Protein Wave Paprika (M6926) | Soy Protein Loops Cookie and Cream Mix (M7111)

So, what can we do for you?

If you're also keen on harnessing the power of protein, don't hesitate to contact us. Let's create your tailor-made protein product together.

We are your Partner

headphones icon
Do you have any questions?

You can reach us personally from Monday to Friday (8 a.m. to 5 p.m.) by phone on +49 (0) 9371/940-0 and by email. Or you can simply use our contact form.

Contact
phone icon
+49 (0) 9371/940-0
phone icon
sales@erbacherkg.de
phone icon
Contact form
clock icon
Opening hours

Warehouse:Monday-Friday from 7 a.m. to 3 p.m

map placeholder icon
Erbacher Food Intelligence GmbH & Co. KG
Im Steiner 2/4
63924 Kleinheubach - Germany
Astro