Trends
Media, Markets and Marathons: Protein-Packed Foods on the rise!
published on
20.09.2023On September the 23rd and 24th of 2023 runners from all around the
globe will gather for the Berlin Marathon. In total 55,000 participants will
race a daunting 42.195 kilometers, requiring approximately 35,000 steps from
start to finish. Pushing themselves to physical limits, many athletes enhance
their diets by adding protein for extra fuel. Protein-rich foods are also
gaining popularity in other fields. Hashtags #protein #proteinfood or #proteins
are blowing up on social media. You'll find a flood of nutritional advice,
ingenious recipes, images of toned muscles, flat bellies and radiant, healthy
beauties under these trending tags. And this course is also reflected in trade
shows and supermarkets. The protein market is booming!
Powerboosts from protein-rich foods are no longer in demand solely
among elite athletes. And this shows in the industry’s numbers. According to
the analysis of several industry experts, protein-rich products have seen a
significant increase in revenue over the past four years. This proves that the
trend of protein-rich diets has reached the broader population. It is a
well-known fact that proteins are not only essential for muscle building; they
also serve as building blocks for crucial molecules like enzymes, hormones and
antibodies. Providing clotting factors proteins can play a vital role in blood
clotting and transport essential nutrients such as fat-soluble vitamins and
iron. They can aid tissue repair, boost the immune system and provide lasting
satiety. In summary, proteins are a crucial part to any well-rounded diet.
The Diversity of Protein-Rich Diets: More than Just Meat
There's more than one way to meet your protein needs. While meat
and fish are certainly well-known sources of protein, plant-based foods can
also hold their own. Legumes like beans, lentils and chickpeas are rich in
protein and fiber and some grains can also contribute to your protein intake.
The Difference Between "Protein Source" and "High Protein"
The terms "protein source" and "high protein"
are often used to describe different aspects of a protein-rich diet. What's the
difference? Foods labeled as "protein source" contain at least 12% in
protein. "High protein" on the other hand, refers to foods or meals
with almost twice as much protein, with a minimum of at least 20% in protein.
Your Partner in Protein Power
If you want to capitalise on the food industry’s protein boom, you
will need a strong partner by your side. As protein experts we at Erbacher Food
Intelligence offer competent support and comprehensive expertise in developing
and implementing your product ideas. Whether protein-rich extrudates as a crispy
ingredient in chocolates, cereals and fitness bars or textured plant
protein for meat and fish alternatives, we tailor durable product solutions
to your requirements. We are able to
process all commonly available protein sources on the market.
ProteInspiration: Ideas for Product Development
When it comes to protein power, we can make
pretty much anything happen for our customers. Here's a small, protein-rich
selection from our product portfolio:
So, what can we do for you?
If you're also keen
on harnessing the power of protein, don't hesitate to contact us. Let's
create your tailor-made protein product together.