Grain-free. Allergen-free*. Free from refined sugar – yet full of flavor and innovation. What sounds like an ambitious promise has long become reality: With its breakfast cereal, the British startup Superkeen is setting new standards for functional, digestible, and health-conscious products. This achievement was made possible through a tailored product development in close collaboration with Erbacher Food Intelligence.

   

The Autoimmune Protocol (AIP) is a specialized diet used to reduce inflammation and promote gut health in individuals with autoimmune diseases. An increasing number of people with chronic conditions and food intolerances are seeking products that are free from grains, gluten, refined sugar, and the top 14 allergens* – and still taste great. These allergens include gluten, nuts, eggs, sesame, and fish.

The challenge for those affected: the selection on store shelves has been disappointing so far.

Superkeen founder Caragh Keane knows this problem firsthand. "I was bedridden; my lupus was so severe that I didn't think I could ever lead a normal life again," she recounts. "Only through an anti-inflammatory diet did my body begin to heal – and I knew: I wanted to develop a product that people with similar challenges could trust."

   

This personal mission led to a multi-award-winning product: Superkeen Cereals – the first AIP-compliant breakfast cereal in the UK, available in Original, Cocoa, and Cinnamon flavors. The recipe is based on cassava flour and tiger nut flour, is organic, high in fiber, free from grains, gluten, and the 14 main allergens* – and contains no refined sugar. Instead, coconut sugar and date syrup provide pleasant sweetness.

Superkeen's recent launch in the UK market was record-breaking: The product has already received several awards, including the "Natural & Organic Innovation Award 2024" for "Best New Special Diet Product" and the "World Food Innovation Award 2024" from FoodBev Media as "Best Natural/Organic Product". Caragh Keane's Instagram account @superkeenfoods already has over 25,000 followers who celebrate the young company for its transparent communication and innovative product philosophy.

   

For the industrial implementation of this product idea, Superkeen sought a partner who not only possessed technological expertise but also a genuine understanding of dietary requirements – and found it in Erbacher Food Intelligence.

"Our cereal was really not easy to implement. But the team at Erbacher met more requirements than any other manufacturer I spoke with over the past two years," says Caragh Keane. "They convinced us with heart, know-how, and a true problem-solving spirit – and were crucial in bringing our product to market."

   

This example shows: Erbacher Food Intelligence is not only an experienced partner in extrusion technology and contract manufacturing but also the right contact for highly specialized product developments – especially when it comes to demanding solutions like free-from products, functional cereals, and particularly complex requirements such as AIP compliance.

From ingredient selection to product structure to aromatic fine-tuning: the joint development with Superkeen demonstrates how customized contract manufacturing and processes enable even the most demanding recipes. Superkeen's products can be sampled at the upcoming Free From Food Expo in Vienna – further proof of their market relevance.

   

For Caragh Keane, the partnership with Erbacher Food Intelligence was more than just a production project: "We are so grateful to work with a team that believes in our vision. Together, we have not only developed a product but set a new standard."

   

The Superkeen example impressively shows what becomes possible when vision, nutritional knowledge, and technology come together. Whether you're a startup with a great idea or an established manufacturer looking to break new ground: Erbacher Food Intelligence is your partner for functional and individual product solutions – from the initial recipe idea to the launch.

Free from conventions. Full of possibilities. Let's set new standards together. Contact us now.

   

*Our products are free from certain ingredients, but may contain traces of soya, gluten and milk.